World Class Marketing
Exclusive 12-Point Marketing Plan
When you entrust the sale of your home to Sarasota’s top Realtor, I put every available marketing resource I have to work for you. Complementing my property marketing expertise is a network of local, national, and international Realtor affiliations. This helps me secure the greatest exposure possible to qualified buyers all over the world.
My exclusive 12-Point Marketing Plan includes the following plans of action backed by my unwavering service commitment to you.
When You Are Ready to Sell Your Home…
To ensure that your home is presented in the best possible light to every qualified buyer, I take the following measures to prepare your home for sale:
1. Determining Price
My comprehensive Comparative Market Analysis helps you arrive at the best price the market will bear for your home. This proprietary program enables us to analyze your home or property along with recent area sales, other homes on the market, and current overall market performance. Then, we’ll guide you through the step-by-step process of how to use your personalized CMA report to maximize your home asset protection.
2. Virtual Home Tour
I enlist the services of a professional photographer to take pictures of your home — inside and out. These pictures are used to create a virtual tour of your home that is entered into the MLS system and featured on my website, www.SarasotasFinestProperties.com, as well as www.MichaelSaunders.com, which boasts the most trafficked brokerage site in our market, and www.Realtor.com.
3. Presentation Materials
In addition to the virtual tour, I’ll design and produce a 4-color, professional quality brochure and feature sheet for distribution. When appropriate and advantageous I will also design a 4-color post card for mailing to a targeted audience announcing the property listing.
4. Staging Your Home
I will provide personalized suggestions to help you show your home in the best possible light. I also have several of the region’s best Staging Professionals in my network and, should you desire we can find the perfect partner for us and take home staging to the highest level.
5. Showcasing your property
At Sarasota’s Finest Properties, I go well beyond traditional listings to showcase your home. As a leading Realtor at Michael Saunders & Company, I utilize my extensive network of brokers and Realtors gained through more than 30 years of local experience to market your property.
6. Multiple Listing Service
I make your listing available to more than 4,000 area Realtors through the Multiple Listing Service (MLS). All mentions of your listing will include this important designation.
7. In-House Networking
Additionally, I present your listing to 550+ Michael Saunders & Company associates in our weekly marketing meetings. The Michael Saunders agents own the dominant market share of annual sales in the region with an impressive 38.4% of the sales of properties priced above $1 Million, nearly twice the closest competitor.
8. Outside Networking
Working on your behalf, I will personally network with other members of the Pinnacle Group — an exclusive network of the top 20 agents in Sarasota, which I am a member of. This top-tier group meets regularly to exchange new listing information and to discuss best opportunities. Michael Saunders & Company maintains the most powerful global brokerage alliances in the real estate industry with partners offering exposure within more than 6,000 offices with 200,000 agents in 52 countries. These affiliations include distinguished groups such as Christie’s Great Estates that has a network of more than 36,000 real estate professionals in 40 countries, Luxury Portfolio with visitors to its site from more than 200 countries monthly, Leading Real Estate Companies of the World an group of the world’s most exclusive real estate professionals that sell nearly $300 Billion annually, and others. Visit my Luxury Affiliations page for more detail on these important and valuable resources.
9. Advertising Services
I’ll advertise your home in the high-quality color displays that feature other Michael Saunders & Company properties. Your home will appear in the following properties until it is sold: Sarasota Herald-Tribune, Longboat Observer, Sarasota Observer, East County Observer, Pelican Press, Sarasota Magazine, SRQ magazine, Scene Magazine, and Sarasota Homes and Land. Michael Saunders & Company is committed to providing maximum exposure for all listings and has an advertising budget of over $1 Million annually.
Did you know that ninty percent (90%) of prospective buyers have already conducted online research before they even call about a listing? To take advantage of this buying pattern, your home will be showcased on over 2,000 websites, including LuxuryHomes.com, LuxuryPortfolio.com, LuxuryRealEstate.com, MichaelSaunders.com, Realtor.com, and SarasotasFinestProperties.com. I also manage an active Social Networking strategy that exposes your property to thousands in my groups.
11. Realtor Promotions and Open Houses
Your property is viewed by Michael Saunders & Company associates during specially scheduled property tours held each week. In addition, open houses on Sundays will be held if permissible and desired.
12. Relocation Referrals
Your home will be presented to the potential buyers who frequent the 23 strategically located offices of Michael Saunders & Company and Corporate Management Services Divisions.